Callicarpa dichotoma, commonly known as beautyberry, is a small, rounded, deciduous shrub, and is included in the landscape for its showy fall display of lilac-violet berries. Clusters of small, pink to lavender flowers are in bloom right now, along the stems. The flowers are followed by clusters of berries which ripen in September and put on their best show through October. The birds will feast on these berries once the cold weather settles in. This is a wonderful native plant for all to enjoy. It can be easily found on the Medford Campus as you enter the Community Building on your left-hand side, or near the entrance to Court Ten from the Main Parking Lot.
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